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Internet Marketing Lessons from Groupon’s Recent Screw Ups

Mon, 23 May 2011 05:21:51 +0000

Internet Marketing Lessons from Groupon’s Recent Screw Ups
Ah, Groupon. Founded only two years ago, the online deal-of-the-day company starting banking big earlier last year. Using a unique marketing concept that appealed to coupon-clipperseverywhere, it seemed that it could do no wrong.
Read more on Internet Works

Likes Are Not Loves – How To Waste Time “Marketing” In Facebook
I heard the other day that if someone “Likes” your Facebook business page, they’re over 90% likely to never look at it again. Wow. 90% is a lot! We could assume that’s exaggerated by ½, but 45% is still a lot.
Read more on Search Engine Land

Facebook, Nielsen Developing New Online Consumer Panel
Facebook disclosed panel to agencies.
Read more on ClickZ

Email marketing software, which is the best?

Sun, 22 May 2011 17:19:41 +0000

Question by Hitman: Email marketing software, which is the best?
I have a customer database of over 12,000 contacts.

Recently i have been searching for some software that can manage this data so that recipients can opt out automatically if they wish and deal with redundant email addresses

The main aim is for it to let me email them once a month with a special offer.

Best answer:

Answer by Erin
i've used constantcontact before, and it requires a disclaimer on the bottom each email that lets the receiver opt out automatically. you can also manage your address book on the website and group clients to make it easier. it costs according to how many contacts you have though. however it does make sure you don't email the same address twice. it's also very easy to learn. i watched all the video tutorials in a few hours and picked it up easily in one day!

Know better? Leave your own answer in the comments!

What is Marketing?

Sun, 22 May 2011 04:58:28 +0000

How to do marketing the right way! Thoughts on how to make more money in your business by Tom Bell
Video Rating: 4 / 5

Facebook Video Marketing Course

Sat, 21 May 2011 22:58:42 +0000

www.smallbusinessonlinecoach.com - This free course is geared towards small business owners who want to learn how to market their local offline business(s) on Facebook. Register for this free Facebook Marketing Course here: www.smallbusinessonlinecoach.com
Video Rating: 4 / 5

What software would you reccomend to run an email marketing campaign?

Sat, 21 May 2011 05:01:30 +0000

Question by dsm: What software would you reccomend to run an email marketing campaign?
I have very limited HTML knowledge and would ideally like a very simple solution that will also be able to track & report responses.
Any suggestions would be appreciated. Thanks

Best answer:

Answer by Define this change you speak of!
Spam should be a capital offense in the civilized world

Give your answer to this question below!

Great Email Marketing Strategy – Top 6 Steps For Business

Fri, 20 May 2011 14:21:14 +0000

Great Email Marketing Strategy - Top 6 Steps For Business

Great Email Marketing Strategy - Top 6 Steps For Business

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Great Email Marketing Strategy - Top 6 Steps For Business

Posted: Apr 27, 2011 |Comments: 0
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Email marketing has been labelled as the best performing marketing strategy of the century. It is also the most accessible marketing medium and has easily the best ROI because of its very low unit cost. Follow these 6 steps and your business will benefit from a great email marketing strategy:

1. Choose an email marketing provider

First thing a business needs to do when it gets serious about email marketing is to choose a suitable email marketing provider to manage and send the emails. There are plenty of excellent reputable email marketing services that will send the email campaigns, remove bouncing emails that don't get sent because of invalid addresses and even build up reports of the email campaigns.

2. Build your list of email addresses

Next thing to do is to start growing the email list. First you have to build an opt-in form that collects the emails of customers and prospects. Email marketing providers usually have easy to use form builders where you just add your own details and messages and the service builds the code for you to embed to your website.

There are two important things to remember with using the opt-in form:

a) Give subscribers a valuable gift as a reward for giving their email address and name. It can be in a form of a coupon, store discount, free report, ebook or anything else that your customers find value in.

b) Add the opt-in form on every single page on your website preferably on top of the page. Business Facebook Page is another important place for the form. Add the form also into business leaflets and ads – prospects can then bring the form to the store and collect their reward. You have to manually add these email addresses to the email list. Have the form on the counter of your business as well.

3. Design a Newsletter

When you design your email campaign it is good to do in a form of a newsletter. People tend to stay subscribers to a newsletter longer than to random emails. Email marketing providers help you with this as well. Most of them have newsletter templates that you can adjust to suit your business. You can add your business logos and headers. Good design gives a big advantage to your newsletter – recipients recognize the business and the newsletter easily and this adds trust to your message.

The newsletter needs to have valuable information in it to keep subscribers interested. Reports and articles are a great way to add useful information to newsletters. Then you can add your offers, discounts and links you'd like the subscribers to click. Best email marketing providers let you also add videos to the emails.

4. Send and get you emails opened

There are a couple of crucial points in sending emails and actually get them opened:

From line – The sender of an email is the first thing a recipient sees when he gets an email. It is definitely best if the recipient recognizes the sender. People get so many emails nowadays that they have no time to open them all. The first ones to go to the bin are the ones that the recipient doesn't know. For this reason try to come up with a sender name that is memorable and keep the same name in every email.

Subject line – Subject is the second and probably most important feature that you have to choose carefully. Why is it most important? Because if your subject line is not interesting enough the recipient will not open it. Instead your newsletter with all the important links goes to rubbish bin or stays unopened for ever. It helps immensely if the recipient is used to getting great information and valuable offers from you so that they actually wait to get your newsletter.

One strategy is to number your emails #1, #2, … and have a certain number of emails that you're going to send. This works well if you have a course or something similar that you're giving out. Subscribers want to have all of them and they can easily find one in their inbox if they have missed it.

5. Evaluate and Test

Open rate – Rate of emails opened in an email campaign vary according to the size of a list, nature of the recipients, area of industry, time of sending the campaign (for example holidays are not a good time to send important campaigns). Therefore you have to understand your audience to evaluate the rate of your opened emails. And remember that not every newsletter subscriber will open your messages what ever you do. It's just the fact of life in email marketing. The open rate usually is less than half of the recipients, and that is a good result in most cases. Even a lot smaller open rate may be good in another industry. You can really compare only your own email campaign open rates and try and improve it.

It is good to evaluate the campaigns, opens, clicks to links, conversions, unsubscribers and new subscribers. Email marketing services provide these details after campaigns have been sent. Testing different subject lines and links, sending times and days is part of a good email marketing strategy.

6. Add social sharing

Twentieth century is the time for social sharing. Every business should really take part of this excellent marketing strategy. Building up Facebook and Twitter pages for your business gives you the advantage of reaching far more prospects than you could otherwise imagine. Have links or buttons to Facebook, Twitter and other social sharing sites on your newsletter and ask your happy customers to join you on those forums, like your page and also forward the newsletter to friends and colleagues.

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Tuula Olin is a digital publisher and freelance writer from Brisbane, Australia. She has studied international marketing and her special areas of interest are email marketing and social media marketing. To learn more about the importance of email marketing for small and medium size businesses, visit http://business-emailmarketing.com/

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Email Marketing : Blacklisted

Fri, 20 May 2011 14:21:09 +0000

www.robo-mail.com If your mail server has been blacklisted, email you send may not be delivered. Email blacklists (ealtime blacklist, DNSBL or RBL) are a common and easy way of reducing spam. "Blacklists help keep away spam and unsolicited email by giving mail providers a list of bad email senders in which they can then simply automatically block and keep away from in-boxes and or email servers. The main CON for using blacklists is that sometimes legitimate email providers can get on a blacklist. There is no formal governance for monitoring what blacklist publish. Tools to check if your IP space is on a blacklist: dnsstuff.com (PAID) | mxtoolbox.com (FREE) Some blacklists are more important not to be on than others, here are ones you should pay attention to: MAPS | URIBL | SURBL | SpamHaus | Spamcop | CBL | BARRACUDA | UCEPROTEC | INVALUEMENT Things to do to AVOID getting on a blacklist: Not using a confirmed opt-in, Using a hosting provider known for sending bulk email, Ignoring unsubscribes, Blindly running an email marketing server, and last but not least : Buying an e-mail list, Companies who can help you not get on a blacklist: ReturnPath.com, Goodmail.com, Pivitalverocity.com Companies that can help monitor reputation: Senderscore.org (FREE)
Video Rating: 4 / 5

Facebook Marketing Tutorial

Fri, 20 May 2011 14:21:07 +0000

kathudson.com - using facebook for marketing

Broadcast Email marketing

Fri, 20 May 2011 14:21:06 +0000

Broadcast Email marketing

Broadcast Email marketing

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Broadcast Email marketing

Posted: May 11, 2011 |Comments: 0
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Broadcast Email marketing

Broadcast Email marketing

We offer more than 100 million world- wide email database in excel, text, CSV format at just Rs. 1,999.00. We are always looking at ways to help our Client meet their goals.

More than 10 million Across India Broadcast email marketing
More than 1 lack Bangalore city of India database
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More than 90 countries Broadcast email marketing including UK, India, Canada, Australia & other.

If you want to buy a database please, contact us at 022-28128163 or just drop a mail at mail@email-database.in or visit our website www.email-database.in to view the sample email ids and email database breakup details.

We offer more than 100 million world- wide Email database in excel, text, CSV format at just Rs. 1,999.00. We are always looking at ways to help our Client meet their goals.

Our company is one of the leading company in the market to provide you an email ID. Our team is working since last 2 years in this field. We are working for Email data base. We are one of the Successful email id Providers. We like to bring our Valuable Database to your Mind

Successful database marketing has always been based on communications. If you don't already have a list of contacts to start marketing to, now is the time to start building one. We know that which Database works!" We build a marketing database to suit your requirements

We offer more than 100 million world- wide Email database in excel, text, CSV format at just Rs. 1,999.00. We are always looking at ways to help our Client meet their goals.

Our company is one of the leading company in the market to provide you an email ID. Our team is working since last 2 years in this field. We are working for Email data base. We are one of the Successful to get their email id Providers. We like to bring our Valuable Database to your Mind

Our company is one of the fastest growing Database Company, Vendor that generate largest e-mail database for City, State, Country wise which are Best and Cheap Online e-mail database. We are helping your businesses to increase sales, reduce costs, improve operations, increase profits and rapidly expand market awareness; Successful database marketing has always been based on communications. If you don't already have a list of contacts to start marketing to, now is the time to start building one. We know that which Database works!" We build a marketing database to suit your requirements

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Facebook Marketing Secrets – The Power To Make a killing with facebook!

Fri, 20 May 2011 14:21:04 +0000

fbsecrets.mlmpowerdomination.com See the video and find out how Jim delivers the most powerful training I have ever seen on Facebook Marketing! Facebook is powerful guys! As of today it is ranked #2 on Alexa for website traffic right behind Google. This site is the king of social media marketing and with the secrets you will get in this exclusive webinar you will have the power to dominate you MLM / Network Marketing Business. Facebook Marketing is simply one of the most powerful tactics I know of to attract endless free leads into your business and create a following that will follow you with credit card in hand for the long haul. To Your Success, Jonathan Burke - Attraction Marketing Mentor