Internet Profit Strategies
Graham Winmill - 28th August 2008
MANY WEBSITE OWNERS wring their hands in
frustration as they try to optimise their sites and get a
handle on SEO (search engine optimisation). Many even throw in
the towel and end up paying an SEO company thousands of pounds
to do the job. Yes you can outsource this job, but YOU still
need to know how it works and you always need to be the one
directing your SEO efforts.
What is SEO?
SEO is optimising a website both on page and off page to
achieve a better organic (free) ranking in search engines and
consequentially driving more traffic to your website. SEO
consists of four main areas:
1. Keyword research and selection
2. Site building
3. On page optimisation
4. Link building
Here are some tips to get your SEO
off the
ground…
1. Keyword Selection
- This may seem obvious, but many people forget that
selecting the right keywords is the fundamental structure of
your SEO campaign. Write down as many keywords as you know
about your business. There are many excellent keyword tools you
can use including:
Google Adwords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Wordtracker
http://freekeywords.wordtracker.com
Microsoft’s Detecting Online Commercial Intention Tool
http://adlab.msn.com/Online-Commercial-Intention/Default.aspx
Use these to select the most profitable keywords. You’re then
going to optimise your pages around these keywords.
2. Site Building - Search engine spiders need
to find and index the pages on your site or all the rest of
your SEO efforts are a waste of time. Help them to do this by
putting navigational text links on your pages. It’s also very
important that you have a sitemap which is linked to your and
from your home page.
3. On page Optimisation - Here you need to do
all you can to optimise each page. Use your keywords in your
page title and headings. Use relevant keywords throughout the
text, but don’t over do it. Because the search engines could
penalise you.
4. Link Building - This is the Holy Grail of
SEO but Google is getting smarter, so your linking strategy
must look natural. Get as many quality links back to your site
as you can using, article marketing, social book marking and
forums as a start.
VITAL TIP: Make sure that the wording of any
link to your website includes your keyword.
Remember your must always write for your reader / website
visitor first, and the search engines second. If readers don’t
enjoy or get value from your content, they will happily click
away and all you effort will have been for nothing.
If you would like more information
on Search Engine Optimisation then please contact me on the
numbers below.
That's all, now get back to work.
Graham Winmill AInstIB
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