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 Internet Marketing
Internet marketing can
generally be defined as generating sales and/or capturing
leads from potential customers that are surfing the
Internet.
Traditionally, this has meant trying to get your website into
Google (and others) search engine rankings so that it shows up when
a potential customer of yours types in a “keyword phrase”. There
are specialists and consultants that make their living working with
companies to try and get their sites on the first page of Google’s
search engine results for the keywords that everyone thinks will
generate sales and leads. This consulting service is called search
engine optimization.
Internet marketing has grown to include pay per click advertising.
These are ads (when you do a Google search, they show up on the
right hand side of the page) that are written by advertisers to be
triggered when certain keywords or phrases are searched on. Each
time a person clicks on the ad, they are sent to the advertiser’s
website, and the advertiser is charged for that “click”. This is
how Google makes billions of dollars.
The future of Internet marketing will be the social networking
sites like Facebook. Here, the most efficient advertising will be
“viral” and more “virtual word of mouth”. The most effective types
of targeting for these advertising vehicles will be demographic
targeting rather than keyword targeting. This is much more complex
than search engine optimization and pay per click advertising, but
has the potential to be much more profitable!
Our Internet marketing services
include:
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